At Bear by Georgina, we believe that true beauty transcends physical appearance. It’s about inner qualities like confidence, mental clarity, and emotional well-being. Our brand encourages you to cultivate these inner strengths and values, promoting self-acceptance and a holistic understanding of beauty that goes beyond superficial standards. My own transformation journey led me down a path to feeling more confident and powerful than ever.

Inspired by this philosophy, I developed a simplified makeup routine including products that embrace a natural, minimal look, allowing your true beauty to shine through. Our products are based on scientific research and formulated for excellence, simplifying your everyday makeup routine.

Our product and packaging are consciously sourced and committed to mindful makeup application.

Our mission is to inspire those on a healing journey to prioritise self care both inside + out. We believe in the transformative power of beauty, exercise + mental wellness. By embracing these practices we aim to support your path to wholeness and wellbeing. Lets nurture our minds, bodies + spirits together.

Our product and packaging are consciously sourced, reflecting our commitment to mindful beauty. Our formulations are vegan and cruelty-free, ensuring ethical beauty choices.

Our packaging is designed with sustainability in mind: it’s entirely recyclable, with some components being 100% compostable. Using recycled and compostable packaging significantly reduces our environmental footprint by minimising waste, conserving natural resources, and decreasing pollution. This not only helps protect wildlife and ecosystems but also contributes to a healthier planet for our future.